Reef Restoration Foundation.
25% of all marine life lives in coral reefs. In 2016 and 2017 there were two unprecedented back-to-back coral bleaching events combined with a major cyclone, which affected almost two thirds of the Great Barrier Reef. Thats where these guys come in. RRF piloted an ocean based coral nursery to regenerate the coral reefs. They do this by taking cuttings of the coral which survived the 2 bleaching events & attaching them to ‘coral tree frames’ (seen below) which accelerate the growth of the corals. This process of coral regrowth mimics nature and accelerates the growth process to enable reefs to recover from these events faster.
We decided to donate to RRF because we were looking to branch out & try to support the ocean from various angles. Documentaries like Chasing Coral & Mission Blue helped us to realise the importance of coral reefs. The realisation that coral is a living organism means the bleaching events are pretty disturbing. This meant we were researching organisations to support. These guys seemed like the perfect fit. To find out more on how they do it check this link: HOW WE DO IT
Alps To Ocean Donation.
Our First Donation.
Our first donation from the GFM community. We chose to make our first donation to Sustainable Coastlines Hawaii. Selling merchandise for plastic free ocean organisations is clearly a positive movement. But GFM needed to choose an organisation to support so why Sustainable Coastlines Hawaii?
In October 2017 GFM creator Matt spent 3 months on the islands of Hawaii. Seeing the incredible effort that local organisations were making towards plastic free coastlines actually sparked the movement of GFM. If it wasn’t for these guys GFM wouldn’t exist & others we have educated through our movement wouldn’t be aware of such an issue. So Sustainable Coastlines Hawaii has begun an incredible chain of awareness from the middle of the Pacific Ocean all the way to the Swiss Alps. To us that deserves a donation at least. All profits made from the ‘Explore Deeper’ socks were donated to these guys. So from the Gone For Milk team & community thanks for waking us up!